Tag Archives: Coca-Cola

Please sign

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I just got this as an e-mail this morning.

Friends,

I’ve just heard that companies like Coca-Cola, Nestle and others will be able to claim their products are ‘healthier’ thanks to a new EU regulation on using fructose. But consuming high levels of fructose is a leading cause of obesity around the world.

This decision was made by the EU Food Standards Agency in Parma, Italy. We need to push back on food industry lobbying by demanding the EU Food Standards Agency thinks again.

Can you sign this petition demanding the EU Food Standards Agency thinks again?

http://action.sumofus.org/a/eu-fructose/

So, now, it will be claimed that Coca-Cola is a health food. You really couldn’t make this stuff up, could you? Or if you did you would be accusing of stretching credibility far beyond breaking point.

Anyway, if you feel you can, I would hope that you can sign this petition. It takes about thirty seconds.

For those of you who sometimes feel that big business is now running the world, whilst Governments jerk up and down on their strings. ‘All citizens must now drink Coke for a healthy and fulfilling life…’

“In a way, the world−view of the Party imposed itself most successfully on people incapable of understanding it. They could be made to accept the most flagrant violations of reality, because they never fully grasped the enormity of what was demanded of them, and were not sufficiently interested in public events to notice what was happening. By lack of understanding they remained sane. They simply swallowed everything, and what they swallowed did them no harm, because it left no residue behind, just as a grain of corn will pass undigested through the body of a bird.”  1984

The UK Obesity Initiative (Failure guaranteed from the start)

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‘Insanity: doing the same thing over and over again and expecting different results.’ A. Einstein

Perhaps one should applaud the recent initiative by the UK Academy of Medical Royal Colleges (AOMRC), in their attempts to tackle the obesity epidemic. This is a very esteemed group indeed of the great and good. In their own words:

The Academy Obesity Steering Group has been established to carry out a project on tackling obesity on behalf of the medical Royal Colleges and Faculties.

Its main responsibilities are to:

  • Produce a strategy on the most effective and coherent way to tackle obesity
  • Produce a recommendation report to form part of a wider Obesity campaign by the last quarter of 2012.

They are looking for evidence from those with expertise in the area of obesity. They are asking various question, including:

  1. What do you believe are actions and/or strategy that actually work in preventing or reducing obesity?
  2. What is the evidence either from practical experience or relevant literature you have that these actions are effective?

My first response would be that anyone with ‘expertise’ in the area of obesity should be instantly dismissed from all discussions. Never have there been more ‘experts’ in weight loss and obesity than there are now. Never have more books been written on the subject. Never have there been more ‘celebrities’ getting in on the act. (Including Jamie Oliver who proudly claims never to have read a book.)

Never have there been more obese people than there are now.

Conclusion: none of the experts have the faintest idea what they are talking about, and whatever it is they have been doing has made the problem far worse. Ergo, get rid of them all.

Of course, this will not happen. All the experts know that that what people must do, to prevent obesity, is the following: Eat less, exercise, more and eat less fat – and junk food. This has been a pretty constant message over the last twenty years or so. We should all be very familiar with it by now; it gets repeated over and over, whilst people get fatter and fatter.

Rather than suggest the possibility that this message is utterly useless, and clearly not working, the Royal Colleges are doing what people usually do when their favoured strategy is not working. They redouble their efforts and do exactly the same thing, with extra added vigour.

I know they this is exactly what they are going to do, because I looked back to see what the main message of the Royal Colleges was likely to be in this area. Lo and behold, and to no great surprise, they have already been demanding the following:

The academy, an umbrella organisation for the medical royal colleges and their 200,000 members, demands:

  • A ban on firms such as McDonald’s and Coca-Cola from sponsoring major sports events such as the Olympics.
  • A safe area around schools where fast-food outlets are not allowed.
  • A prohibition on the use of celebrities or cartoon figures to sell unhealthy food and drink to children.
  • A legal obligation on all food and drink manufacturers to publish on their products clear guidelines about the amount of calories, sugar, fat and salt.
  • Consideration of “fat taxes” similar to those being implemented in Scandinavia, designed to penalise the buyers of food and drink high in salt, sugar and fat.

Stephenson said the academy was speaking out as it launched an investigation into what can be done to curb the rise in obesity. It will spend six months researching the causes and effects of obesity, and in the autumn will produce a report that will contain far-reaching recommendations for action.  http://www.guardian.co.uk/society/2012/apr/14/obesity-crisis-doctors-fastfood-deals-ban

As expected, although the Royal Colleges appear to be asking for advice and information, they have already pretty much stated exactly what it is they are going to propose. Banning, prohibiting, taxing, and introducing new laws. All the usual knee jerk responses that are employed by authoritarian figures over the years….. ‘Why won’t people just do what we damned well tell them to do? As they will not, we will make them.’ Sigh.

I have been involved in sending in a few different submissions to the AOMRC. They have all pointed out that the obesity epidemic started around the early nineteen eighties. At almost exactly the same time that that UK and US nutritional guidelines came out telling everyone that they must stop eating fat, and start eating carbohydrates. Advice which has been, mainly, followed.

Do you think it is a coincidence that the obesity epidemic took off at this time?